CHARGE!

Did your favorite store charge you a little extra today?

Maybe, if you charged it as 181 million of your card carrying neighbors will.

Starting today, your local grocer or gas station or corn store can tack on a surcharge for credit card use but no one seems to care.

credit card logosThat surcharge is tied to a lawsuit settled last July. Visa, MasterCard and a group of other large financial firms agreed Friday to forfeit a total of $7.25 billion to settle a colossal anti-trust action. The defendants will offer cash payments worth $6.05 billion in total; Visa and Mastercard agreed to reduce their “swipe fees.” That’s the other $1.2 billion. As part of the agreement, retailers will soon be able impose a surcharge of up to 4% for credit card transactions in all but 9 or 10 states. Such surcharges will also apply to cardholders from other networks, like Discover and American Express.

The U.S. District Court decided that merchants can pass along credit-card interchange fees to customers. That contentious ruling is under appeal.

Permitting surcharges is a slippery slope. Consumer advocates agree.

Who knows? Phone and cable TV companies could decide to pass on “regulatory fees!”

Oh. Wait.

“If a national sales tax of 2, 3, or 4 percent were being proposed, everyone would be up in arms.”

“The only reason everyone is NOT is that they haven’t a CLUE this is coming,” Rufus said. “I am guessing that what percentage they charge will be used as a marketing variable along with interest rates, and there will be substantial churning in terms of who uses what card.”

The change went into effect today.

Interestingly, Florida is one of the states with protection laws that prohibit surcharges; the others are California, Colorado, Connecticut, Kansas, Maine, Massachusetts, New York, Oklahoma, and Texas. Arizona and Vermont are conspicuous by their absence.

More interestingly, there are plenty of gas stations right here in Florida that charge a surcharge (or at least a higher price) for credit card purchases than cash.

“I had NO idea this was coming,” Rufus said.

Actually there are gas stations up and down I95, not just in Florida, that charge a surcharge (or at least a higher price) for credit card purchases than cash.

I’ve gotten caught a couple of times but generally I will not buy from those stores. And I usually tell them why. Now I find out that it wasn’t just a bad business practice. It was against the law.

The Interchange fee cost is already built into pretty much everyone’s pricing, from Amazon and American Airlines to Zoom Telephonics (remember them?) and Dr. Zelazo. If a company offers me a discount off the existing price for paying cash, I might take them up on it but if they try to hold me up for 4% more when they are already hiding that in their cost of doing business, I’ll take my bidness elsewhere.

Anyway, watch your charges.

Bringing the (Movie) Audience to Attention

Viacom had an exclusive deal to hype the raunchy R-Rated new comedy, Movie 43, starring Hugh Jackman, Kate Winslet, and Richard Gere (really). The movie opens today.

“Prepare for a motion picture experience that’s unforgivable!”

movie posterMovie 43 will riff up blacks, the blind, dwarves, high school boys, women, homeless, homeless women, and pretty much every other politically incorrect group except straight middle-class white guys.

Warning. Once you’ve seen this, you can’t unsee it.

Viacom, parent company of Comedy Central, MTV, BET and VH1, promotes its own Paramount Studios content vigorously in-house. I’m thinking they saw a nice tie-in to get paid to advertise a movie that stars (alphabetically) Elizabeth Banks, Kristen Bell, Halle Berry, Kate Bosworth, Gerard Butler, Josh Duhamel, Anna Faris, Richard Gere, Hugh Jackman, Justin Long, Christopher Mintz-Plasse, Chloe Grace Moretz, Chris Pratt, Liev Schreiber, Seann William Scott, Emma Stone, Jason Sudeikis, Uma Thurman, Patrick Warburton, Naomi Watts, Kate Winslet, and more on all of their cable channels.

You may have seen the world premiere of the film’s PG trailer on Tosh.0. He gave his audience the first link for the real trailer (caution, YouTube will make you sign in to see it). That led to some 4 million views. Spike plastered the arena at a live mixed-martial arts fight with pictures. MTV is running a “Balls Out Uncensored Weekend Sweepstakes.”

But wait! There’s more!

Movie 43 is also advertising on hardcore porn sites including YouPorn, the popular but sort of XXX-rated YouTube.

It’s not the first time. Viacom’s Paramount Vantage unit paved the way with 2010’s Luke Wilson movie Middle Men. The ads then and now weren’t just those flashing banners to drag your attention away from the regular content. These commercials are full trailers and more.

YouPorn, the free pornographic video sharing website, is advertising supported. Launched in 2006, the Porn 2.0 (Web 2.0) site has become the most popular adult website on the internet and is one of the top 100 sites worldwide. The Top-100 include Facebook and Twitter, Tumblr and Google, and now perhaps the No Puffin Perspective. YouPorn consumes more than three terabytes of bandwidth daily.

Probably shouldn’t search for the trailer from the office although “searching for the trailer and this just, um, popped up” strikes me as a unique and fully excusable reason to visit a steamy site.

On the plus side, here’s a movie with no character and a potty load of brainless funnies. It’s very slick and wildly offensive. And it’s advertised on YouPorn. I think we have a winner.

Toilet Color Coding

If it’s clear, leave it here. If it’s brown, send it down.

Toilets are amazingly complex for such simple objects. In the end, so to speak, a toilet is simply a bucket of water you pour down a pipe but high-tech engineers with fancy titles have been tinkering with the design since Thomas Crapper owned the world’s first bath, toilet and sink showroom, in King’s Road. In fact, my alma mater built a five-story flushing facility quite appropriately on a Hudson River dock.

Head may express the force needed to lift a column of water those five stories but the head (or heads) on the other side of that dock is a ship’s toilet. The name derives from sailing ships in which the toilet area for the regular sailors was placed at the head or bow of the ship.

I’m not convinced my grandmother coined that phrase, but it was her watchword.

As far as I know, Nana never had to carry water in a bucket to flush an indoor toilet so I don’t know why she always saved water. My father grew up in a railroad station where his father, my grandfather, was station master. They had a sink and a bathtub inside but no toilet; they used the “private” side of the two-holer privy at the end of the station house lawn. The public side was on the platform side of the fence.

outhouse
Necessary and Sufficient. The Colonial Williamsburg Journal tells us, “If something is faintly not nice, humans retreat into a fog of euphemism that merely hints at meaning, as if the words themselves were at fault. Consider the privy, which in the eighteenth century was called the necessary house or, more simply, the necessary. This little structure — of brick or wood, painted or unpainted, of vernacular or high-style design — was also known as a bog, boghouse, boggard, or bog-shop; a temple, a convenience, or temple of convenience; a little house, house of office, or close stool; a privy or a garde-robe, terms that descend from the Middle Ages. Or a jakes, a sixteenth-century term. Williamsburg’s St. George Tucker once defined a jakes as a garden temple.”

Toilets are by far the main source of water use in the home, the EPA notes, accounting for nearly 30% of an average home’s indoor water consumption.

Replacing all of our older, inefficient toilets might save nearly 2 billion gallons per day across the country or some 11 gallons per toilet in your home every day, dear reader. Not in mine, though.

I can save my 11 gallons just by not flushing twice.

There’s a minor blockage in the waste line from one bathroom here. The shower drains fine. The bathroom sink is superb. A toilet flush sometimes backs up in the shower. I’ve snaked and roto-rooted the pipes. I’ve sent a camera down. I think there is a root intrusion under the concrete slab but we can’t find it. My friend Chester, a plumber in real life, suggested a new toilet because they use less water so there wouldn’t be as much to back up.

We’re not allowed to install necessary houses.

The “effective flush volume” of a high efficiency toilet shall not exceed 1.28 gallons. A single flush, tank-type gravity toilet uses up to five gallons to clear the bowl.

toiletOne manufacturer writes, “High Efficiency Toilets should be able to flush using at least 20% less water than is mandated by law and should not need to be flushed more than once to do their job. They should require minimal cleaning with environmentally unfriendly detergents.”

I agree.

If a toilet is supposedly highly virtuous, flushing twice to clear the contents isn’t exactly efficient. The Victorians who hung the tank from the ceiling had the right idea. More head means more power to clear the bowl, even with reduced water.

Chester is wrong, by the way. Sending less water per flush just means the solids don’t move well past the blockage.

I should hang the tank from the ceiling. Of course, water might geyser like Old Faithful out of the shower floor drain.

Nana was right. Cutting out a couple of flushes saves the world, too.

We Go Fast, Part II

Up in North Puffin, the Conservation Law Foundation is concerned. See, the State of Vermont issued St. Albans City a Municipal Separate Storm Sewer Systems (MS4) permit last month.

“We’re convinced that significant water quality improvements in Vermont will take too long to achieve,” a spokesman who was not Dennis Farina said.

They are so worried about the timing for water quality improvements in Vermont that they have challenged the permit.

If I’ve got this straight, they want things to go faster so they figure the best way to do that is to tie the engineers, the municipal officials — the very people who would otherwise do all the work — plus a bunch of attorneys up in court? For the next year or ten?


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