Good Business Plan

February 5. 2010 by Dick.

This is very disappointing. I tried to create a site account for YourOnlineEverythingCheapStore; it bounced me because their software did not recognize our municipality-issued, official 911 street address. There are darned few roads in North Puffin and each one has far fewer than six names. Couriers, common carriers, and fire trucks all have no trouble finding us.

OK, the fire department still needs directions that include “the locust tree we cut in 1976″ but everyone else uses the official 911 street address.

I called the EverythingCheap customer service line.

“It’s a computer problem,” Rachel told me. “We use a service to check for delivery addresses.”

I told her I tried my 911 address and every permutation I could think of. “Can you override the system,” I asked.

“No,” she said. “If we can’t guarantee delivery, we can’t enter it into the system.”

Even if I accept responsibility?

“No.”

I asked if that meant YourOnlineEverythingCheapStore didn’t want my business.

“I guess not,” she said.

Maybe they got enough stimulus money that they don’t need a customer like me. Or maybe they just don’t want customers.

Too bad, isn’t it?

Posted in Marketing, Business, Stupidity | 2 Comments »