Goose Egg

April 18, 2008 by Dick.

NAPA and Sears have about the most user unfriendly sites that I have visited this week.

I need a battery for my Keyscar.

Sears.com offers 80 or so choices at different prices but you have to drill down three levels to find out the battery group size. What’s a group size? Sears doesn’t tell you that because there is no “find your battery by car type” button. I can tell you that the $59.99 DieHard doesn’t come in Group 34, but I can tell you that only after 10 minutes of swearing at the screen.

NAPAonline.com does have the button but I had to disable the firewall for their battery page to load; it never did show prices. It showed a column for prices and a column for “selection.” Both were blank.

I have a headache.

I think I shall go eat eggs.

Posted in Marketing, Quickies, Business, Grumpery | 1 Comment »